Digital products are quickly outpacing physical ones in today’s world, and the best part is anyone can get in on the action.
Whether you are a seasoned influencer or just starting a freelance business, you can take advantage of selling digital assets to earn a passive income for years and decades to come.
First, I will explain digital products and the benefits of selling digital products over physical products. Then, I will describe how and where you can sell digital products to make the most money.
Finally, I will list the ten most profitable digital products to sell in 2023 and what each entails. You will find out what products are in demand right now, how to market to an international audience, and what products will make you the most money.
To learn more, check out my free training: How to Create & Sell a Profitable Digital Product.
Let’s dive in!
What Are Digital Products?
A digital product is an intangible asset that can be sold infinitely more times digitally. Thus, anything that can be sold in a digital format falls within the realm of digital products. Examples include eBooks, eGuides, website templates, and themes.
As the world has become increasingly digital, people have become very creative in expanding what they can sell online in digital form. With over half of the population online regularly, you have many people you could potentially reach. So sharing what you offer with the world has never been easier.
Benefits of Selling Digital Products
One of the main benefits of digital products is reaching and marketing your products to a wide range of people.
As an entrepreneur or business professional, you are no longer limited to your geographical location. The internet and the possibilities it holds now make it possible for you to reach a vast worldwide audience.
If you are in the United States, you can now share your talent or information with someone in India or South Africa with just a click of a button! You may find that most of your supporters don’t even live in your country.
Reaching a wider audience also means you can make more passive money. The best thing about selling a digital product is that you only have to make it once, and it can keep making money long after you put in the initial effort to create it. Additionally, selling digital products allows you to scale your business effortlessly because there are no physical constraints to increasing the number of downloads.
Selling a digital product is solely based on your knowledge, expertise, and motivation. You do not need to find investors to jump-start your digital product business. All you need are the skills you already possess to create an asset that can keep making you money for years to come.
Why Digital Products Over Physical Goods?
Aside from the benefits above, digital products also have clear advantages over physical ones.
There is no inventory associated with selling digital products. You do not have to pay for storage space or keep track of items and reordering. There are virtually no costs associated with selling digital products, and you can sell as many as you need without incurring more overhead.
It costs nothing to get started selling a digital product. All you need is knowledge and expertise on a subject, and you can use what you already have available to you to create an asset.
How and Where to Sell Digital Products
Like all business ventures, selling a digital asset starts with an idea. There are questions you will need to ask yourself. For instance, what topic or niche are you knowledgeable in, do you have a following, or will you need to grow one? What keywords and niches are trending right now?
The most successful digital products solve a problem within a niche. A niche is a specialized segment of the market within a category. For example, desserts would be the niche if food is the category. You could even niche down further and only cover vegan desserts.
Once you identify a niche that you are an expert in, you will need to do proper keyword research to see what is trending within your niche. Let’s say I chose to make an eGuide on vegan desserts, and my research told me that people are searching for how to make vegan brownies. I can better target my products to my community’s needs.
Ideally, you want a decent following on social media platforms to market and advertise. However, this is not the only place you can sell digital products. Building a website around your niche is one of the best ways to sell your digital products.
You can also use sites like Etsy, eBay, or Shopify.
The 10 Most Profitable Digital Products to Sell
There are tons of digital products you can sell online in 2023. However, these top 10 products will make you the most money.
Online Courses and Tutorials
Online courses are great because they are something that almost any niche can offer. You can sell a course about anything that you are knowledgeable about! For instance, how to build model trains or Pilates for beginners. Once you have a customer base, selling online educational content can be very profitable.
To learn more, check out my free training: How to Create & Sell a Profitable Digital Product.
Printables, Templates, and Planners
This digital product can also work for most niches. Printables can be anything from home decor to coloring pages to save-the-date cards. Digital templates are designs that simplify something for the user, such as YouTube banners or brochures and flyers for a business. Planners can be helpful for self-improvement and organization.
An ebook is a book that you can read on a computer, phone, or tablet. Some of the most profitable ebooks focus on self-help, money, and health. You can sell eBooks on sites like Nook and Amazon.
Memberships and Podcasts
Memberships give your customer base access to your exclusive content. You would charge them either a one-time fee or a recurring fee to access more information from you. If you are in the podcast business, think about selling a membership so that people can access your past content while keeping your most current podcasts free.
You can sell your digital photos online to many stock photo companies like iStock or Shutterstock. Every time someone downloads your image, you make money.
Art, Music, and Video
You can sell your digital art online through stores like Etsy or Amazon if you are an artist. If you make music, you can monetize a YouTube channel, sell on your website, or sell through a third party like SoundCloud. In addition, you can sell videos through YouTube, your website, or an online course.
Software is in high demand. People are always looking for new apps or things to enhance and improve their business. If you have a knack for creating new software, this can be a highly profitable area to pursue.
Apps and Games
Creating apps and games is a great way to earn money. You can either design them yourself or pay someone else to bring your ideas to life. Either way, you can recoup your money. Many app owners offer their games for free and make money off ads.
Digital services include training and coaching sessions, website design, logo creation, video editing, blog post writing, virtual help, and anything else you can think of that involves your niche.
Website Domains and Themes
Selling website domains is called domain flipping. You can buy domains you see being popular in the future, and when someone comes looking for that domain, you can sell it to them for a profit. You can also create themes for websites. Themes are the foundation for a website. It includes fonts, colors, page layouts, and backgrounds.
Digital Products to Sell FAQ
Still not sure creating digital products is right for you? Here are the most common questions people have about selling digital products.
What Digital Products Are in Demand?
The most popular digital products to sell in 2023 are software products like WordPress plugins and themes, eBooks that educate the reader, web apps like file storage and email marketing, and digital art like logos and backgrounds.
What Are the Most Profitable Digital Products?
Educational content, like online courses, is always a profitable digital product. Sell your expertise and deliver on your promise of transforming your customer. Another profitable digital product is selling licenses to your assets, like stock photos and music.
If you have a large following on your website or social media, selling a membership can be very profitable. Your loyal fans will most likely jump at the chance to get exclusive content from you. You could also offer services like one-on-one consultations and training sessions.
How Do I Sell Digital Products Internationally?
The great thing about selling digital products is that anyone in the world can buy them. However, there are things you should do to increase the reach of your products to other countries.
First, design your product pages for international users. You want everyone who comes to your product pages to feel inclusive. Make sure you translate the words correctly and that prices appear in the country’s currency. This will eliminate confusion and result in higher conversion rates. You can also change your website images to something that resonates better with your target country.
The Bottom Line
Selling digital products is an excellent way for individuals and businesses alike to earn more. They allow you to tap into a larger audience and make more passive income. In addition, you don’t have any overhead costs associated with selling digital assets, and there is no limit on how many times you can sell them.
However, to be successful, you will need to do your research and choose a product that answers people’s questions or fills a need. Niche down as far as you can and implement keyword research to see what your target community is searching for. You will also need to find either an area you are already knowledgeable in or gain the knowledge to create your products.
No matter your product, I highly recommend creating your own website and social media presence to give your products more credibility and reach. You can also utilize sites like Etsy, eBay, and Amazon. The provider you choose will depend on the type of digital product you select.
Now that you know the best digital products to sell in 2023 and how to launch your business successfully, it is time to get creating and make some money!